It is obvious that search engine optimization has the objective of bringing organic traffic to your site. When someone searches on Google, Yahoo!, Bing, or another search engine, organic traffic is defined as traffic that comes from free searches and not paid ads.
One can assume that a search engine query is made for one of two reasons. Either they are searching for free information, which will not result in sales. Or they are searching for a solution to a problem. In either case, clicks to your site are more likely to turn a click into revenue if you have a high visibility site. How do you get qualified traffic to your pages?
White Hat SEO
My business insists that search engine optimization follow certain rules. Google is the most common source of these rules. Google and other search engines may ban your site from their index if you break these rules.
Some SEO company refers white hat SEO to those who follow the rules in order to achieve a top ten ranking for a Google search. This requires a lot of work, planning and execution, and constant monitoring of the results.
It is very easy to optimize your pages. You will get an optimization score of at least 95% if you follow the requirements for page title, keywords and descriptions. On-page optimization refers to applying rules to make your application appear natural to search engine robots when they crawl your site.
Off-page optimization is more an art form than a strict application of the rules. Off-page optimization’s key feature is the ability to obtain one-way backlinks from other sites to your site. This should be related to your pages, but not necessarily.
There are many ways to get backlinks to your website:
- Article marketing.
- Blog commenting.
- Participating in forum discussions.
- Social networking.
- Email marketing and many other things.
This list includes my top, and I believe most efficient, off-page optimization methods that can improve your website’s placement on any search engine.
Goals for Organic Searches
SEO’s main objective is to drive qualified traffic to your site. To measure my performance, I monitor each page to determine if it ranks in the top 100 search results. This is the first ten pages that appear in a Google search.
Naturally, I want to optimize pages for my search engines so that I can monitor them more closely than other pages. Once I am in the top 100 (sometimes within a few days if I choose high volume-low competition keyword keywords), the next measurable goal for me is to get those pages to number thirty and then the first page of an organic Google Search.
These search engine optimization efforts give me the visibility I need to drive the traffic necessary to make my websites profitable. My efforts are honest and I don’t look for black hat tricks to ensure my integrity and profitable conversions.
Nerder SEO is a partner of Nerder and Cornerstone Digital Canada. We’re a firm specializing in search engine optimization and marketing. We works with clients to help them achieve impressive results building organic search engine optimization to increase their online sales.