SMS payments, or “Pay by Text payments”, allow customers to pay for services or goods via a mobile phone text message. The customer typically receives a text prompting them to initiate payment via a website interface or additional text messaging. Almost any business that takes payments for goods or services can realize operational costs savings and an uptick in collected revenues by choosing to accept payments by text message.
Texting is the top activity performed on a smartphone (over 80% of Americans use text messaging), yet many billing organizations ignore texting as a paperless payment channel. Payment Facilitation as a Service collection via text messaging is a great way to offer customers convenience as well reduce payment collection costs.
Lean Six Sigma is a business improvement methodology which combines (as the name implies) tools from both Lean Enterprise (Manufacturing) and Six Sigma. Lean eliminates the waste in your processes, while Six Sigma ensures quality through the elimination of variation in your processes and also provides a structured data driven structure to solve problems and implement sustainable change into your business.
We believe therefore that the best approach for any business is to use Lean Six Sigma rather than one or the other. The benefits from taking this approach are proven to out way taking only one approach at a time. To understand Lean Six Sigma Certification, let us first explain the two methodologies.
Six Sigma is a set of practices originally developed by Motorola to systematically improve processes by eliminating defects. A defect is defined as nonconformity of a product or service to its specifications. In other words every time you do an activity you get exactly the same outcome (result), the same quality. For example if I fill in a form or take an order or solve a customer issue or make a part no matter who does it the output is the same.
Top companies all over the world including Motorola have made Six Sigma a way of life for their business. This however requires commitment to the approach from top management down. If this is achieve then implementation and acceptance is easier and leads to massive savings. Motorola have made $17b savings up to 2006 using the approach. It ensures that everyone focuses on reducing variation in every aspect of the business from filling in forms to making a part. All activities in a business of any kind can be measured, analyzed, improved and controlled and thus using some simple tools can give a reduction in variation leading to improved quality and costs.
Why do we want a reduction in the variation we obtain from any activity in our business? When we have the same output from a process or activity we know what we are going to get which makes the next step in the process easier and quicker to complete.
It reduces the amount of time wasted completing a task and it means that the quality of a part or process step is higher reducing the need to rework or redo the activity. The simplest analogy is to think of golf and putting into the hole. If every time you took a putt you got the ball into the hole think how good that process would be, now think how good your putting is.
In business if every time a part was made it was identical in every way to how it was meant to be – shape, form, look, feel etc that would mean we would have no quality issues. If we were completing a form and every time every field was correct, easy to read, all data correct, all numbers correct and it was the right form think how quickly things would be done. Well that is what Six Sigma is all about reducing the variation in everything you do.
The term “Six Sigma” refers to the ability of activities or processes to produce output within specification. In particular, processes that operate with six sigma quality produce at defect levels below 3.4 defects per (one) million opportunities (DMO). Six Sigma’s implicit goal is to improve all processes to that level of quality or better. That would mean that every time you did something one million times you would only make a mistake 3.4 times.
To achieve these improvements in variation and therefore quality improvements and cost reduction Six Sigma uses an approach to solve problems (sources of variation) which is a standard methodology which everyone must use when solving problems regardless of size. DMAIC which was inspired by Deming’s Plan-Do-Check-Act cycle is a sequence which if followed will ensure that not only will the root causes be identified but the best solution will be found then implemented into the organization permanently rather than for a short period before it goes back to how it was. If you are designing a new process or product then the methodology used would be DMADV.
Basic methodology consists of the following five steps:
Define the process improvement goal or problem to be solved this should be consistent with customer requirements and the business strategy.
Measure the current process and collect relevant data for future comparison.
Analyze to verify relationship between factors and to identify the real root causes ensuring that all factors have been reviewed.
Improve or optimize the process based upon various analysis tools to identify a number of solutions and then using data determine the most optimum for the problem.
Control to ensure that the solutions is implemented into the organization and embedded so that it is does not return. This uses a series of tools and techniques to continuously measure the process and institute control mechanisms.
Basic methodology consists of the following five steps:
Define the goals of the design activity that are consistent with customer requirements and business strategy.
Measure and identify CTQs (critical to qualities), product capabilities, production process capability, and risk assessments.
Analyze to develop and design alternatives, create high-level design and evaluate design capability to select the best design.
Design details, optimize the design, and plan for design verification.
Verify the design, set up pilot runs, implement production process and handover to process owners.
Many people get confused by Six Sigma and believe that it is simply a case of applying a number of tools. This has lead to many failed implantations of the methodologies. Other people are put off Six Sigma by the amount of data collection and analysis which is used. Simply put Six Sigma is all about data, if you have not got data you are just another person with an opinion.
One of the reasons Six Sigma has been so successful in companies such as Motorola is that it is all data driven the methodology makes you use the data, analyze the data and then come up with solutions. To do this you must use statistics and tools which use stats to investigate and solve problems. As such typical tools used in Six Sigma include:
They can seam daunting and put off many people but the simple truth is that you don’t have to know them all. You don’t even need to use them all. It is good ideas to have one or two people in your organisation who have detailed knowledge of them all you have to do is to know when they should be used then call in the experts.
When used properly Six Sigma can dramatically reduce variation in your processes and lead to massive savings. However when coupled with Lean it becomes even more powerful.
Hearing the words “corporate website” can conjure visions of a standard 5-page snoozzzzzzzzzz… sorry, what were we talking about? Corporate websites! They don’t have to a complete snooze-fest. They do have to be well-built and easy to use.
One corporate site that hits the mark for both great content and a high quality build is Benevity (benevity.com). Benevity, if you aren’t familiar, is a Calgary success story, developing technology that powers goodness programs and corporate philanthropy for global brands.
With that kind of reach and product offering, Benevity has a rich story to tell. And, being a technology company, it’s no surprise that their website scores high for technical merit.
Ease of Use
A corporate website should be easy to understand and simple to navigate. Here’s what we like about Benevity, from a usability standpoint.
Well-placed branding: Eye-tracking studies have shown that users look to the top left corner to confirm which website they’re on.
A strong hero image: A bold image will grab a visitor’s attention, providing an opportunity to communicate your mission or message.
Introductions: Below the hero image, they’ve stated what they do and explained how their products are positioned in the marketplace.
Social proof: Client logos add credibility. Knowing Benevity is in good standing with Apple, Coca-Cola, and Honda builds trust with the rest of us.
Navigation: They’ve done a great job of keeping their navigation simple and easy to follow.
Calls to action: Websites are sales tools and Benevity’s stays on task, with “request a demo” CTAs prominently at the top, middle, and bottom of the page, to encourage people to try their products.
How do we score Benevity for usability? Unusually usable.
Benevity.com looks great and handles well — but let’s pop the hood and see how it runs.
Screen test: Built with mobile in mind, the site is fully responsive and adapts well to smaller phone sizes.
Security: The site uses HTTPS, giving visitors visual cues that the site is secure, trustworthy, and safe to communicate with.
HTML validation: The HTML has a few minor faults, but mostly passes muster with the W3C Markup Validation Service.
Print styling: A quick print test shows that the print style sheet hasn’t been set up properly, rendering printed pages as a bit of a mess.
Mobile performance: Tools like mobiReady surface a few minor mobile-friendly issues. Site speed on mobile is a bit lower than average, with Google’s speed test rating the site as “Poor” on 3G. Mobile users might not be Benevity’s main audience for their B2B products, but with the high number of mobile users out there, this issue would be good to address.
All in all, Benevity.com is already a website worthy of a great company making great things possible. A few optimizations would move it even closer to perfection.
Why not go directly to trusted shipping company brands like DHL, UPS, FedEx, USPS, Saia, Southeastern Freight, XPO Logistics and so many more national and global carriers? InXpress is certainly not for everyone or every logistics environment. Ours is a unique model that was created for a specific purpose. There was something missing in the marketplace and InXpress stepped up to fill that void. But how do you know whether it’s a solution that’s right for you? If you are a small to mid-sized business, nonprofit organization or individual and recognize any of the following when it’s time to ship, InXpress may be a good fit for you.
Need advice on the best way to package, crate or palletize your goods?
Seeking access to discounted freight insurance?
Prefer to take control by having access to a shipping portal or online tools for do-it-yourself shipping?
Short on staff? Want someone to just take the whole shipping thing off your plate?
InXpress is a global company with 370+ franchises worldwide, 120+ in the US & Canada. We contract with 50+ global and national shipping carriers for volume discounts which we gladly pass onto our customers. Because each franchise owner has no territory, we’re able to take a national and global view of your business needs. I have many types of customers and I’m meeting new ones each day. Some prefer to do everything themselves online and only contact me when they have a question. They are more than satisfied with their volume discounts and have incorporated InXpress into their everyday routine. Others value my consulting expertise and often prefer to brainstorm options and need help with research before deciding which strategic direction to take in building their supply chain. My team and I enjoy learning something new from our customers each day. We are proud and honored to be on this journey with them as they test the waters of growth.
Follow me on Instagram @Donna.InXpress as I often feature my customers and their stories. What will be your story?
Issues relating to child care are quite sensitive, and child support is one of such concerns. Parents must resolve these issues either among themselves or in court if they’re going to move forward. However, it’s difficult for parents to fight for their child’s rights without sound legal backing.
If you’re battling child support payment with your co-parent, it’s best to hire an attorney. They have the right knowledge and experience and are familiar with the state’s child support laws. You may be unable to get the best outcome from your case without an attorney who understands child support’s intricacies.
Child support attorneys are unlike lawyers in other fields. They have a better understanding of the sensitivity of child-related cases. Therefore, they’ll always put you and your child’s interest first. If you’re contending with an unreasonable spouse, a child support attorney will be on your side to fight for your child’s rights.
Negotiates the Best Support Amount
Not all child support cases make it to a courtroom. That’s because many parents reach an excellent agreement during negotiations with help from child support attorneys. If you want the best result from your negotiation, it’s advisable to hire child support lawyers in West Chester, PA.
They have the right negotiation skills, and their presence can increase your chances of getting the amount your child deserves. Furthermore, you’ll save time battling your case in court.
Child custody and child support battles can be very stressful for parents. However, hiring an expert legal representative can help you go through the process with ease. The attorney’s duty will be to handle all legal formalities, allowing you to focus on your new family situation.
Files Your Paperwork Correctly
As with all court issues, child support cases have several forms and documents, with rules on filling or preparing them. The good news with having a child support attorney is that each document will be complete and free of errors. The lawyer will also help you file your paperwork appropriately and on time.
Helps You When Your Co-parent Skips on Payment
One benefit of having child support attorneys is that their help doesn’t end after you receive the child support order. They can also help you ensure that your co-parent keeps up with the monthly support payments.
It’s not uncommon for parents paying child support to skip out on payment deliberately. Some change their jobs or addresses to avoid their child support obligations. However, if you’re the recipient of child support payment, your attorney can help you file a petition notifying the court.
Child support and other family-related issues like custody and spousal support are what couples fight about regularly. However, a child’s interest should always come first. That’s why child support lawyers in West Chester, PA are committed to fighting for children’s financial rights.
If you’re concerned about your children’s wellbeing after your divorce or your co-parent isn’t responding to payments, contact a child support lawyer.
Dentists learn several things while in dental school. They are specially taught and trained on how to deal with oral dentition issues. But they one thing they don’t learn is the accounting and how to run a business. So, how does a dentist run a successful practice? After all, it’s common knowledge that every business needs quality financial management to become successful. As a dentist, it’s expected that your primary business is satisfying your patients. However, a dental practice is a business and should be treated like one.
Dental practice needs sound financial analysis, planning, and management. So even if you have started the business already, you can take some steps to improve your dental accounting. Here are some ways to consider:
Organize Your Employees
One of the ways several dentists try to facilitate proper accounting in their businesses is by hiring an in-house accountant. Yes, having an in-house account can make the work easier and even handle bookkeeping. However, with this type of accountant comes expenses like paying monthly salaries. Also, except when it’s time to make payments, most in-house accountants do nothing else in the office. You can avoid these extra expenses and manpower by hiring external dental accountants San Diego to handle your practice’s accounting.
Before starting your practice, it’s normal to acquire some knowledge about what it takes to properly handle the financial aspects of a business. However, does this mean you are well equipped to personally manage your practice’s finances? Probably not. Regardless of how many books and PDFs you read, it’ll be hard to manage your accounts as effectively and accurately as a professional accountant. When you want to improve the financial management of your dental business, consulting with one of the dental accountants in San Diego is your best bet.
Based on the size of your practice, you may need to engage other professionals like an expert bookkeeper. The bookkeeper can keep your books balanced while the accountant helps prevent errors, fraud, and offer financial advice.
Use Digital Technology
Globally, technological advancements have become the norm. Every business incorporates the use of digital tech to make their processes faster and more effective. Dental practices should be no different. There are several different accounting software that can help improve the ease and accuracy of your financial management. By using digital tech, your practice can even eliminate the need to hire an external bookkeeper. With a good accounting or bookkeeping app, you can record financial details, send it to your accountant for appraisal, and get financial reports anywhere and anytime.
Managing the accounting of your firm well is just as important as providing excellent service to your patients. Both can affect the level of growth and development of the practice. With proper planning and organization, your accounts will always be in a good state. There are several dental accountants in San Diego ready to help you improve the condition of your finances. Hiring one will help you and your practice achieve your set financial targets.
You probably have questions about what it takes to utilize Invisalign – Invisalign doesn’t have the same appearance as the traditional metal brackets that we associate with braces, so, do they work the same way? Are they inserted the same? How do I go about getting them, and how will I know without a doubt that they’re the right choice for me? Let’s talk about what the Invisalign process is like from start to finish, so you know what to expect from your orthodontist!
Find an Invisalign Provider, and Book a Consultation
Before your consultation, you may opt to use Invisalign’s Smile Assessment to get an idea of whether or not your dental concerns will be compatible with the benefits of Invisalign; following this, as you would for any procedure, you’ll want to conduct thorough research for the designated invisalign teen Edmonton. This will aid you in finding an educated professional that knows their stuff!
When you book and attend your consultation, the orthodontist of your choosing will take the necessary steps to ensure you are a good candidate for Invisalign; the requirements to qualify for it are based on age, and the current state of your teeth.
Chances are that if you’re interested in Invisalign, you’re facing one of the following problems:
If you identify with any of these issues, it’s quite likely that Invisalign will act as an effective solution to your problems, and you’ll qualify for the convenient, clear trays!
Take Photographs, Impressions, and X-Rays
Photos of your face and teeth will be taken, along with dental impressions of your teeth, and a series of supplemental x-rays. Once these materials have been properly retrieved and recorded, they are sent to Invisalign for the actual creation of the trays.
On top of the photographs, impressions, and x-rays, your orthodontist will supply Invisalign with detailed instructions so they know exactly how to use the information, and how to structure your aligners to best suit your needs.
Invisalign then scans the impressions taken by your dentist, creating a 3D model of your teeth within their computer. The technicians will use this model as a precise reference for their design, and will move the problem teeth one by one in the program, using the designated order previously instructed. They will continue to move and shape the individual teeth on the model until the final positions have been achieved, and the patient’s desired result is clearly displayed for all parties to assess.
The model is then reviewed by your orthodontist, who will determine its’ accuracy. It’s not uncommon to see several rounds of reviewing and small changes before the model is a perfect replica of the result your dentist is after; they’ll go up to bat for you until it is!
Wait For Your Custom Trays, Wear as Instructed
Once the model has been perfected, the custom Invisalign trays will be created and mailed to you; it takes roughly three to four weeks for them to arrive, and when they do, you’ll visit your orthodontist to retrieve them and go over the requirements of wearing them.
To begin the straightening process, you will wear each tray for one to two weeks at a time, or as otherwise instructed by your orthodontist. The process is typically expected to take one year, with time added or subtracted from the process as it becomes relevant or necessary. Each tray is manufactured so every single one is slightly straighter than your teeth are at each stage, thus putting pressure on your teeth and allowing them to move and mold to the desired shape.
Upon the completion of the process, you’ll have utilized every tray, and will have a brand new smile to accent your efforts over the past year!
Go For Frequent Check-Ups to Monitor Your Progress
Naturally, your orthodontist won’t just set you up for this process and tell you to mark your calendar to visit him/her next year at the tail end of it; this treatment is costly for you, and you’ll want to ensure everything is going according to plan – so, no skipping out on your check-ups!
You’ll have these check-ups every six to eight weeks to keep your progress well-monitored, and to receive your newest set of aligners. The check-up itself is typically short and sweet, and simply there to make sure your treatment is on track, and to identify any current or potential issues, or necessary adjustments based on your progress. If all is well, you’ll have a quick check, collect your new trays, and will circle back in six to eight weeks!
Take Extra Treatment Steps, If Necessary
It is not uncommon to have a few teeth jutting out of place once you’ve used all of your trays, and your year is up. Don’t worry – they won’t leave you that way! If your smile still has a little way to go, new impressions will be taken, and sent once again to Invisalign. These extra pieces are often covered through the previously created treatment plan, and won’t require you to shell out any more money.
Most have to supplement their treatment with a retainer once the trays have run out, and the process is complete. This is merely a precautionary measure; if needed, you’ll wear the retainer while you sleep, or for a handful of hours out of the day to ensure that your new smile is well-maintained.
While every dental concern is unique to each person and not all treatments will be exact replicas of the one before it, this is the standard Invisalign process. Your orthodontist will let you know what timeline is best for your treatment, and will work with you to make sure you’re getting the most out of your aligners!
A career in electrical engineering is full of chances to solve problems while designing, developing, and testing sophisticated components and equipment. Working with generators, motors or communications systems takes advanced skill; however, you may need to expand your capabilities if you have your sights set on Online Masters Electrical Engineering career advancement.
Supervisory roles for electrical engineers require a variety of specialized qualifications: taking the next steps in your career could call for a combination of technical training, hands-on experience and soft skills. With the right preparation, you’ll excel as a leader in the field.
Lead Positions for Electrical Engineers
Electrical engineers find rewarding careers in a range of industries and organizations, whether working for utility providers, manufacturers or research and development companies. As of 2017, the U.S. Bureau of Labor Statistics reported a median salary of $95,060 for electrical engineers.
A lead position can take your career to the next level by offering fresh challenges in managing teams or leading complex projects, as well as possibilities for salary increases. With the right education, an electrical engineer can become:
A senior electrical engineer, who oversees the work of junior engineers and contributes to design and development processes. These leaders coordinate with the teams handling related systems and can communicate directly with vendors or clients.
An electrical project manager, responsible for assigning and supervising the completion of tasks for engineers, programmers and other technical workers. Project managers must be strong collaborators who can work closely with professionals at all levels of technical knowledge. They should be capable of managing schedules and budgets, and of keeping projects in line with policies and regulations.
A principal electrical engineer, who supervises all electrical design and building projects for an organization. Those duties commonly involve managing a staff of engineers and participating in hiring decisions. Principal managers must estimate the costs of completing projects, adjusting plans as necessary to stay within budget and meet standards for quality and compliance. According to PayScale, these professionals earn an average of $124,192 per year.
Develop the Skills to Advance Your Electrical Engineering Career
Electrical engineering leaders achieve the best results when they thoroughly understand the latest methods and technology for manufacturing, installing and testing equipment. Professionals in these positions should be able to optimize processes, perform complex calculations, and strategically allocate resources to meet the precise requirements of each project. Electrical engineers specialize in areas like power generation, signal and image processing, or communications, and use their technical expertise to set realistic goals and guide teams toward their objectives.
At the same time, effective communication and cooperation are vital for electrical engineering supervisors. Leaders need to know how their responsibilities fit into an organization’s larger objectives, and how to keep a team on track. They must be able to explain their plans and needs for resources to decision-makers who may have limited technical understanding of electrical equipment and systems.
Paysa Talent reports that project management is one of the top skills electrical engineers are called upon to use. Professionals can move their careers forward by learning essential management skills like:
Setting and adhering to a budget
Performing earned-value and situation analyses
Conducting productive meetings
Qualify for Your Engineering License
A state Professional Engineer license is often a prerequisite for a leader of engineers. The National Society of Professional Engineers explains that only licensed engineers are permitted to prepare, seal and submit engineering plans for approval by a public authority such as a planning or zoning commission. For this reason, many organizations have policies that prevent the hire of unlicensed engineers for certain jobs.
Every state has its own licensing board and laws, but a few key requirements factor in qualifying someone for licensure across the country:
Completing an engineering bachelor’s or master’s degree from an accredited institution
Passing the Fundamentals of Engineering exam conducted by the National Council of Examiners
Gaining four years of work experience under the supervision of a qualified engineer
Passing the NCEES Principles and Practice of Engineering (PE) exam
The PE Electrical and Computer exam consists of 80 questions to be completed over eight hours. Exam takers are tested on design, analysis, and application in the areas of:
Electronics, controls, and communications
Earning a master’s degree in one of these fields can prepare an electrical engineer for the PE and, in some states, reduce the work experience requirements.
There is incredibly remarkable data highlighting the significance of maximising, with 46% of all Google searches being local and 72% entering the shop within 5 miles.
It is, therefore, necessary to concentrate on local SEOs for several types of businesses. This article reflects on the most critical practises that will support Google (and Bing) place the company locally for local SEO for small business:
Online listings: The first move to demand top online listings could be Google My business and then proceeded nearby Facebook Market Pages and all other related industry-specific profiles, be they AirBnB, Checkatrade and Vouchedfor.
Local keywords: One of the main activities is to guarantee that the keywords you use local such as Plumber in some location are known, and you have specific sites on your website that address these particular search terms. Keyword Keg software can recommend keywords and offer each keyword monthly search volumes.
Add keywords on your website: The next move is to guarantee that they are used on your page after you have defined the top keywords. It is better recommended to have strongly related keywords for each page on your website, so you might have various sites targeting different keywords if you were a plumber:
Encrypted Registry Verification: Many important online directories are accessible that will offer your website a link with the SEO value to a new audience.
Customer feedback: Customers want to hear about other company encounters, so good online feedback will dramatically improve the rate of conversion, mainly on well-recognised sites like Google Maps, Trip Planner, Checkatrade, and TrustPilot. Google agrees that positive online feedback will also improve the local search rankings.
The following steps:
The next move is to look at the reasons that boost the local reach:
Link for Quicker Loading: Quite necessary to boost the online scores. Google is critical and with good cause on your loading period. Most people prefer to load their web site for about three seconds, and the bounce rates would increase slowly if it takes longer. To boost loading times, you can make some simple improvements to the platform. Take into account:
A more straightforward host website:
Ensure the photos are designed to reduce page load time and file sizes.
Substitution of unique fonts for more traditional choices.
Both of these things will improve the website. Seek to see the bounce rate study more comfortable with a loading period of two seconds. See How to speed up the website without changing the Web host for more details.
IPhone going: If your website hasn’t been designed for smartphone users with Google’s first mobile tracker, you’re committing a significant SEO error. Local queries are mostly conducted on the smartphone and digital helper, so you have to rely on mobile devices. This provides you with the details you need to change to see how well the website performs on multiple platforms and then use the Google Webmaster app.
Image Evaluation: The concern is that the search engine would not interpret them as people do for the photos on the website. Make sure your pictures are good, including:
Use the keywords as the images’ file names: Use a title text that defines not only the graphic but also the all-important keywords if a user hovers over it.
Alt-text is what is most frequently seen by visionists, as a file fails to display. Alt-text is a beneficial addition to the website and allows identifying the search engine. Go for the least effect of photos on load times on your website. It will include compressing and resizing such that the bounce rate will not be impacted.
Left Construction: Moz notes that link signals remain the local organic rating number one. To create links to your website is a traditional website authority technique. However, with localised connect tactics; you can take this one step further. The effect of connecting the connexion to small local websites might have less initial influence, but these websites provide local position details to Google layers. This will bring a clustered effect to your company because smaller publishers and collaborators in the neighbourhood are not discounted. It has more prominent, respected blogs, and you have a successful technique that operates in both directions.
If you’re searching for a local operation, localised SEO is an essential element in your marketing. You may not have revenue because nearby customers do not check the company. Take time to build your local SEO services, and it will significantly improve your digital footprint.
Time is scarce, and it’s not a tonne for you, right? As far as marketing and business development are concerned, you are sometimes confused with opportunities and do not know where to begin. It is not obvious that the pick for your buck would be highest or the target will be moved in a short period. Good news, the response could only be this message.
What is the purpose of searching?
Google aims to give you the same answers you’re searching for whether you head on google to pose a question or discover something. The object of quest refers to why you undertake a quest
What are keywords, however?
Keywords would be the core of all SEO promotions. You may not necessarily need your link to appear on Google; you want it to be viewed in vast quantities for unique and appropriate queries. There are various templates and methods for keyword analysis.
But in the field of SEO, keyword analysis is not the study of rocketing. Some as a local SEO agency would simply encourage you to concentrate on keywords of location service.
Ensure that your site is optimised for your location and services. Some as a local SEO company will not explore in this post keywords and page optimisation, but here is a practical guide for starting up.
Conclusion: You can recognise the relevance of local SEO for small business at SMA Marketing. Above systematic, analytically oriented approach to local SEOs involves the creation of multi-channel ties, content management, web development and promotion of social networking centred on the target community.